Taiwan Tourism Administration Engages North American Travel Buyers and Creators to Explore Taiwan’s Diverse Beauty

To deepen engagement with the North American market and strengthen international collaboration, the Taiwan Tourism Administration’s Seattle Office (TTIC) will host members of the United States Tour Operators Association (USTOA) in Taiwan for a six-day, five-night familiarization trip from November 1 to 8, 2025. The delegation will also attend the 2025 Taipei International Travel Fair (ITF Taipei).

In addition, from October 21 to 26, the Taiwan Tourism Administration (TTA) will invite leading North American social media creators to Taiwan to capture the island’s natural landscapes, cultural richness, and vibrant urban scenes. By combining industry engagement with digital storytelling, TTA aims to build a dual-track promotion strategy that forges new connections across the global travel market.

This year’s familiarization itinerary highlights “Culture × Nature × Experience,” featuring signature attractions from south to north. Key stops include the Fo Guang Shan Buddha Museum, the Pier-2 Art Center, and the scenic Love River Bay in Kaohsiung; Hinoki Village and the Alishan Tea Trails in Chiayi, together with an experiential ride on the historic Forest Railway; and iconic Taipei landmarks such as Taipei 101, Beitou Hot Springs, Dadaocheng, and Ximending. Through the combination of deep cultural experiences and natural beauty, the program showcases Taiwan’s multi-layered appeal and commitment to sustainable travel.

Participating USTOA members include Down Under Answers, Exodus / TRAVELOPIA, and AA Travel—brands known for their focus on premium, in-depth, and sustainable tourism markets. Following a “Experience First, Partner Later” strategy, the familiarization trip allows buyers to discover Taiwan firsthand ahead of formal business meetings at ITF Taipei. The trip will also support future product planning for key 2026 events, including the Taiwan Lantern Festival in Chiayi, expanding business opportunities and long-term collaboration.

This initiative also welcomes North American creators Erika (@Erika.taste.test) and Hannah Rheaume (@hannahrrheaume), who will capture Taiwan’s culture, landscapes, and urban energy through immersive photo and video content. Their visit coincides with the Taiwan Pride Parade in Taipei, where they will document the atmosphere from a first-person perspective—highlighting Taiwan’s diversity, openness, and inclusive spirit, and sharing an authentic portrait of Taiwan with global audiences.

In 2024, ITF Taipei attracted over 370,000 visitors and 1,500 exhibitors, underscoring the vitality of Taiwan’s tourism industry. In 2025, TTA will center its ITF presence on “Content Marketing × Industry Matchmaking,” featuring a themed pavilion and interactive zones that combine immersive experiences with business networking to promote international cooperation and sustainable development.

Li Si-Hsien, Director of the Taiwan Tourism Administration Office in San Francisco, stated: “Travel operators experience Taiwan with their footsteps; creators share Taiwan through their lens. This dual-track promotion strategy transforms the travel fair into not only a platform for business opportunities, but also a starting point for cultural exchange.”

Through cross-industry collaboration between North American buyers and creators, Taiwan’s beauty, diversity, and welcoming spirit will be shared with the world—inviting more travelers to see Taiwan, experience Taiwan, and fall in love with Taiwan.

A story that crosses the Pacific begins here—See You in Taiwan!