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To continue expanding Taiwan's visitor market in the U.S. Pacific Northwest and inland regions, the Taiwan Tourism Administration established the Taiwan Tourism Information Center in Seattle (TTIC) in June 2025. Since its opening, TTIC has actively used Seattle as its regional hub to connect with travel advisors, airlines, media, content creators, and local community partners throughout the Greater Seattle area. These efforts have strengthened Taiwan's tourism brand across th

Inviting International Travelers to Continue Their Pride Journey from Seattle to Taiwan The Taiwan Tourism Administration's San Francisco Office just finished participating in the 2026 Seattle Pride Parade, organized by Seattle Pride on June 28, 2026, presenting a Taiwan-themed float under the banner "Rainbow Bridge — Taiwan x Seattle: A Connection of Love & Freedom." Through this colorful celebration, Taiwan showcased its values of freedom, diversity, equality, and its welco

Since the Taiwan Tourism Administration (TTA) officially expanded its presence in the Pacific Northwest in June 2025, the Seattle-Taipei direct route has experienced unprecedented growth. Annual flight frequencies in 2025 soared to 1,502—an 80% increase from the previous year—while passenger volume jumped to 374,000. With this rapid expansion, the TTA is now focusing on converting this increased capacity into high-value bookings through precision marketing. Data-Driven Precis

The Taiwan Tourism Administration (TTA) San Francisco Office made its first appearance in Portland, Oregon, participating in the 2026 Portland Rose Festival Dragon Boat Race, hosted by the Portland-Kaohsiung Sister City Association (PKSCA). With an on-site Taiwan tourism promotion booth, TTA officially extended its tourism outreach from Seattle into Portland, further advancing its strategic presence in the Pacific Northwest travel market. This year's race was supported by the

The Taiwan Tourism Administration (TTA) under the Ministry of Transportation and Communications for the first time has become the presenting sponsor of the 5K race at the annual Colfax Marathon, one of the largest running events in the Rocky Mountain region of the United States. Through Taiwan’s scenic mountain and coastal landscapes, diverse outdoor activities, and family-friendly travel experiences, TTA introduced Taiwan’s unique blend of outdoor adventure, culinary culture

The Taiwan Tourism Administration (TTA) is making a vibrant appearance at the Denver Travel & Adventure Show this weekend (April 11–12) at the Colorado Convention Center. Under the theme “Taiwan: Your First Stop for Asian Adventure,” the exhibit showcases Taiwan’s "high-efficiency" environment, where travelers can seamlessly transition between mountain trekking, cycling, and world-class dining within a single day. By leveraging Colorado’s lifestyle and offering tangible trans

Targeting Seattle’s 52 Million Passenger Hub, Integrated Campaign with Airlines and OTAs Yields Early Success To expand its footprint in the North American market for 2026, the Taiwan Tourism Administration (TTA) made its debut appearance at the Seattle Travel & Adventure Show from January 10-11. Among more than 150 global exhibitors and over 9,000 attendees, the Taiwan pavilion—hosted in partnership with China Airlines, EVA Air, and STARLUX Airlines—emerged as the event's mo

To enhance Taiwan’s visibility in the U.S. Pacific Northwest market and strengthen international tourism cooperation, the Taiwan Tourism Administration (TTA) invited members of the United States Tour Operators Association (USTOA) to Taiwan from November 1 to 8, 2025, for a six-day, five-night familiarization tour, as well as participation in the 2025 Taipei International Travel Fair (ITF). In addition, from October 21 to 26, the TTA welcomed two emerging North American conten

To deepen engagement with the North American market and strengthen international collaboration, the Taiwan Tourism Administration’s Seattle Office (TTIC) will host members of the United States Tour Operators Association (USTOA) in Taiwan for a six-day, five-night familiarization trip from November 1 to 8, 2025. The delegation will also attend the 2025 Taipei International Travel Fair (ITF Taipei). In addition, from October 21 to 26, the Taiwan Tourism Administration (TTA) wil

To introduce the beauty of Taiwan to American travelers, the Taiwan Tourism Administration is launching an immersive interactive art installation — “HeyHey Taipei: Immersive Door Experience” — at Westfield Southcenter Mall from October 8 to November 7, 2025. Centered on the creative concept of the “door,” HeyHey Taipei symbolizes Taiwan’s accessibility and openness as a hub of Asian travel. According to Szu-Hsien (Sylvia) Lee, Director of the Taiwan Tourism Administration’s S

The Taiwan Tourism Information Center in Seattle (TTIC) successfully hosted the "So Taiwaneasy Summer Festival" at the newly re-opened landmark Pier 58 on August 9–10, 2025. The two-day event transformed Seattle's waterfront into an immersive "Little Taiwan," attracting more than 25,000 local residents and international visitors. With its lively atmosphere, the festival became one of the highlights of Seattle's summer season. The entrance archway, designed with lush greenery,

To strengthen its presence in the global tourism market and tap into the robust outbound travel demand from North America, the Taiwan Tourism Administration (TTA) launched its first Taiwan Tourism Information Center (TTIC) in Vancouver, Canada, on October 2, 2024. Building on this momentum, TTA further expanded its North American network by establishing the United States' first TTIC in Seattle on June 13, 2025, adding a key promotional hub in the Americas. Seizing this opport

SEATTLE, WA – June 16, 2025 — Taiwan’s Tourism Administration under the Ministry of Transportation and Communications officially launched its first Taiwan Tourism Information Center (TTIC) in Seattle on June 13, 2025, marking a major step in expanding Taiwan’s tourism footprint in North America. The new center, located in the heart of downtown Seattle at Two Union Square, aims to boost travel ties, cultural exchange, and visitor engagement between Taiwan and the Pacific North